Both today’s fiscal environment and the ongoing federal budget constraints lend themselves to cost cutting initiatives and an increased focus on the responsible stewardship of taxpayer money. While belt tightening may be a necessity in many areas throughout the government, operating more effectively should be the desired goal in any environment. “Doing more with less” has become the adopted mantra of many of our federal clients.
In accordance with these new attitudes, the federal government is emphasizing increased efficiency and transparency of performance. At Triton, we are the subject matter experts, and our clients rely on us to recommend and implement effective solutions that meet these federal directives.
Digital subscription management is a cost effective way to improve communication and transparency in federal organizations, while leveraging existing infrastructure (websites/social media tools). With effective utilization and a strategic emphasis placed on digital subscription management, clients have a unique opportunity to proactively inform stakeholders of key information, metrics, and relevant news. Triton currently supports a digital subscription management tool called GovDelivery, and we have recommended its use to numerous clients.
GovDelivery is an easy to use, software-as-service solution that has become the preferred way of leveraging digital communication for many federal clients. In response to increased emphasis placed upon knowledge sharing with the public, GovDelivery helps content managers and communication specialists perform their jobs effectively. This tool is subscriber based, and helps increase public awareness of website and social media content.
Triton and GovDelivery help customers save money by improving communication management without requiring staff changes or significant training. GovDelivery boasts that it allows administrators to design and develop content effectively, without requiring background knowledge in either. Content is tracked using the unique open rate metric, as well as other important analytics. Consequently, content managers can customize websites and social media based upon stakeholder level of interest statistics. Not only does this software help clients understand their audience better, but it also allows the client to interact with its audience in a timely and effective manner.
From the subscriber perspective, GovDelivery is very flexible. Subscribers can personalize their account to determine which content they receive, and how frequently they receive it. Additionally, subscribers are able to sign up for related topics from other federal clients based upon federal partnerships. As with most digital content management systems, subscribers have the ability to opt out at any time.
While just one of many tools out there, GovDelivery is a significant player in the digital subscription management environment. Software fees are based on desired features and number of website visits; therefore, GovDelivery and client incentives are aligned. A digital subscription management solution, like GovDelivery, can help clients “Do more with less,” and is just one example of a solution that Triton has effectively recommended and implemented for its clients.
If you would like to learn more about the GovDelivery tool or other potential solutions contact:
Stephen Raymond
Triton Federal Solutions
703-574-6423
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